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The Baltic Management Development Association (BMDA) announced its annual awards on innovation and development and management on the 27th of April at the annual conference in Riga, Latvia. The International and recently reformed Cultural Management MA  joint programme was awarded for broadening the scope of business education.

The joint programme of the Estonian Academy of Music and Theatre and the Estonian Business School represents a unique combination of business and management studies with artistic context and creativity. The MA programme (established in 2002) provides high-quality academic education which is based on practical challenge-based learning. The curriculum has been re-designed to be an innovative outline of double-diamond logic with arts and management aspects integrated into intensive and online learning sessions. The learning programme is designed to support the development of creative leaders with competencies for the future needs of cultural and creative industries. The programme provides individual mentorship, international scope of knowledge and a wide variety of scientific and practical competencies for arts management and cultural leaders. The students attend classes in both universities and benefit from the top teachers and experts of Estonia and abroad. The studies among music and business students provide a unique, fruitful and inspirational environment for future leaders, decision-makers, administrators and researchers of arts and cultural management.

BMDA Baltic Management Development Association was established in 2002 to induce the quality of management development in the Baltic region and beyond through promoting research, offering educational services and networking opportunities for management development institutions and business enterprises. BMDA currently unites 70 members from 27 countries. EBS is one of the active members of BMDA, with Anto Liivat, the head of Bachelor studies, as a board member of the association.

The admission to the freshly awarded Cultural Management programme takes place every second year – the admission period for international candidates ends on the 15th of May 2023 and for Estonian local candidates on the 26th of June. The the programme welcomes arts and cultural management practitioners or enthusiasts who are willing to make the leap forward in their professionalisation, and build their skillset and network while acquiring a MA degree from both universities at the same time.

More info:

The podcast is intended for cultural management practitioners as well as other people interested in culture. “KultuuriReflektor” is an initiative of the master’s program of cultural management of the Estonian Academy of Music and Theatre. The 18 episodes of the first season reached listeners in the first half of 2021.

In the second season of the podcast, Master’s students of cultural management raise important questions related to their field of research and invite guests to a discussion. Each episode features an expert and practitioner as a reflection partner, with whom we can find new solutions to the problems we face every day professionally as practitioners and researchers. The episodes are either in Estonian or English, depending on the topic.

The opening episode of the second season (in English) focuses on the future of modern technologies in the cultural sector. Guest speaker Sten-Kristian Saluveer (founder of innovation and venture capital studio Storytek) discusses the current state of modern technologies in the cultural sector, their advantages, disadvantages and future prospects. The corona pandemic and the war in Ukraine have significantly affected all areas of life in Europe, not only in terms of funding for the cultural sector, but also in terms of new technologies, which have become inevitable. Modern technologies are one of the areas that have influenced us the most, as three years ago no one could even imagine the extent to which remote work and education opportunities will develop. With these drastic changes, it is important to follow current events, to be aware of how they affect the cultural sector and how to make this impact as positive and beneficial as possible. The host of this episode is Asta Nykoniuk, EMTA master’s student of cultural management (2021– 2023) from Ukraine.

Listen to the podcast here.

Cultural Management MA program is designed to provide the knowledge and skills to move forward as culture management professionals in a rapidly changing world.

Our admission starts on 15 January via DreamApply and is opened until 2 June 2023.

More info about our Cultural Management program and admission requirements can be found here:

The master’s program educating cultural managers, which started in 2002 at the Estonian Academy of Music and Theatre, celebrates its 20th anniversary on Friday, 16 September.

More than 90 people have graduated from the curriculum, including managers and specialists of theatre, museum and concert institutions, decision-makers in the cultural field, lecturers, producers, editors, etc. both in the public, commercial and third sectors all over Estonia and outside. The interdisciplinary, flexible and international curriculum connects practitioners, experts and academics as well as students from Estonia and many other countries. For the last ten years of operation, cultural organization has been taught at EAMT in cooperation with the Estonian Business School (EBS) on the basis of a joint curriculum. According to the academic leader of the curriculum, prof. Annukka Jyrämä, the programme follows a challenge-based pedagogy, based on the double diamond model. It enables students to connect theory with practice from the ground up and develop their understanding of how tools, theoretical models and frameworks enable us to analyze and respond to professional changes, trends and innovations.

On the occasion of the anniversary, two books on cultural organization will be presented on 16 September at 13.00 in the EAMT Chamber Hall (Tatari 13). Collection of articles “Managing the Arts IV” is a sequel to the publications “Managing the Arts” (2006), “Managing the Arts II” (2010) and “Managing the Arts III” (2018). The collection analyzes the transformation of the field of cultural organization, looking back at the history of cultural organization with a firm footing in the present and a clear future orientation. This time, the collection, which is published separately in Estonian and English, is divided into four parts, in which the focus is on cultural organization as a field of research, practice and study, and a bunch of contemporary contributions selected from among master’s theses are also presented. The topics discussed in the collection of articles are discussed by several experts related to the curriculum of cultural management – alumni who today are researchers or practitioners. The round table will be held in English.

A book  for cultural management  academics and practitioners called “Managing Cultural Joint Ventures will be introduced as well. The  book  has been recently published by the Routledge publishing house and it is co-authored by prof. Tanja Johansson,  prof. Annukka Jyrämä and Kaari Kiitsak-Prikk. This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

EAMT Cultural Management programme is currently hosting its 10th batch of students. The group of 16 students includes citizens of Estonia, Finland, Latvia as well as Azerbaijan, Morocco, South Korea, Ukraine, Georgia and Russia. The next admission to the Cultural Management joint programme (fully in English) will take place in 2023. The admission period for foreign students will begin on 15 January 2023, and for local students on 6 June 2023.

Additional information:
Kaari Kiitsak-Prikk
Head of studies
Cultural Management MA programme


In August 2021, the development cooperation project of the Ministry of Foreign Affairs, which will finance the studies of two foreign students in the international master’s degree program in cultural management, starts for the first time at the Estonian Academy of Music and Theatre (EAMT).

Two study scholarships were awarded to one citizen of Georgia and one citizen of Ukraine to support their study in the Master’s program in Cultural Management from Autumn 2021 to Summer 2023. For almost 20 years, the cultural management curriculum has prepared professional organizers and leaders to contribute to the development of cultural organizations and the creative industries at both the local and international levels as an international program. With the help of the scholarship holder, we want to promote the professional development of the cultural organizations in Georgia and Ukraine as an interdisciplinary and influential discipline. Cultural management professionals with international education, European values, and a wide network of professional contacts can contribute to the development of cultural and creative industries at home and to the development of transnational relations through cultural diplomacy.

This year, 20 students from fourteen countries will start studying cultural management. Among them, Georgian and Ukrainian scholarship holders will be able to solve cultural management challenges in Estonia during the two-year study period. This will benefit cultural representatives and artists from their home country, cultural figures, and artists, as well as consumers, audiences, related communities, and the general public. Scholars who have obtained a master’s degree at the EAMT can contribute to the progress of the professional cultural management school in Georgia and Ukraine because the organizers educated here are able to pass on their knowledge and skills in their home country. In the future, the scholarship holders can mediate in Estonian cultural diplomacy and cultural exports and be partners in cooperation projects. The scholarship covers the monthly allowance to cover living expenses and also the cost of tuition for the nominal period of study.

The project is financed by the Estonian Ministry of Foreign Affairs from the funds of development cooperation and humanitarian aid.

Additional information:
Kaari Kiitsak-Prikk
Lecturer of the Master’s program in Cultural Management
Estonian Academy of Music and Theatre